Archive | b2b media and marketing

Liberty project to present at Animal Justice Party conference

The Liberty movement is a term coined by journalist Paula Wallace, to describe the growing number of sanctuaries that are springing up around the world to provide rehoming options for non-human animals after they have been used in scientific and medical experiments. She is spearheading the campaign for the establishment of independent centres in Australia, […]

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A sea change in climate communications?

On reviewing criticism and analysis of the mainstream news media’s reporting and positioning of climate change, it’s clear that it’s not just concerned with perennial discussions about impartiality, objectivity, the role and ownership of the media. It’s about an unprecedented challenge, one that involves future scenarios, detailed scientific reasoning and a gas which although invisible […]

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Stack of Magazines

B2B publishers need to play to their strengths

Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]

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