The Liberty movement is a term coined by journalist Paula Wallace, to describe the growing number of sanctuaries that are springing up around the world to provide rehoming options for non-human animals after they have been used in scientific and medical experiments. She is spearheading the campaign for the establishment of independent centres in Australia, […]
Research tells us that one in every four marketing dollars is spent on a content marketing initiative, however it also shows that only a small percentage of organisations have a concrete strategy for the deployment of those content assets. Put simply it’s like building a house with no architectural plans. Often marketers cite “creating content” […]
When you take a look at what is happening around the world, it’s clear that the way organisations tell their ‘stories’ has changed. Now marketers and publishers need to produce a constant flow of new content, but it can’t be just any content. It has to be relevant, remarkable content. Why, because prospective customers and/or […]
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