Archive | media business and strategy

Liberty project to present at Animal Justice Party conference

The Liberty movement is a term coined by journalist Paula Wallace, to describe the growing number of sanctuaries that are springing up around the world to provide rehoming options for non-human animals after they have been used in scientific and medical experiments. She is spearheading the campaign for the establishment of independent centres in Australia, […]

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Stack of Magazines

B2B publishers need to play to their strengths

Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]

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Media Trends and Strategy Magazine

Positive story of adaptation emerging

Fragmentation of the media is a reality. So deal with it, would be one way of rounding out that statement. While many in the publishing game have been either resistant or ignorant to the changes being wrought around them, or simply ill-equipped to respond, advertisers have become impatient. Meanwhile citizen journalists, interest groups, and some […]

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