Tag Archives | marketing

It should start with a content marketing plan

Research tells us that one in every four marketing dollars is spent on a content marketing initiative, however it also shows that only a small percentage of organisations have a concrete strategy for the deployment of those content assets. Put simply it’s like building a house with no architectural plans. Often marketers cite “creating content” […]

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Stack of Magazines

B2B publishers need to play to their strengths

Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]

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Media Trends and Strategy Magazine

Positive story of adaptation emerging

Fragmentation of the media is a reality. So deal with it, would be one way of rounding out that statement. While many in the publishing game have been either resistant or ignorant to the changes being wrought around them, or simply ill-equipped to respond, advertisers have become impatient. Meanwhile citizen journalists, interest groups, and some […]

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