About Us

Specialists in communicating sustainability

InBetween Media can assist in developing creative content, marketing and engagement strategies that help you communicate your vision for a better future. With nearly 20 years’ journalistic experience in the area of sustainable business and environmental issues, Paula Wallace has a wide scope of knowledge and experience to draw from business, government, for-purpose and not-for-profit sectors. She is also one of more than 450 alumni of the Centre for Sustainability Leadership, having completed its Fellowship program in 2016 where she was part of a team that facilitated a business roundtable and report on the potential for a circular economy approach to the denim industry in Australia. Paula has a particular interest in waste/recycling/material economy matters, business sustainability, social return on investment initiatives and animal welfare. She is currently spearheading the development of the Liberty Project in Australia to provide industry-led rehoming options for animals from research institutions.

Drawing on a network of media specialists, InBetween Media provides professional journalistic, content writing and editing services coupled with expertise in content marketing and integrated communications.
InBetween Media works with media companies, magazine publishers, industry groups and corporates to bring the disciplines of publishing and the power of media platforms together for the benefit of its clients.

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More background

InBetween Media is a small business started in 2000 by Paula Wallace, a multi-skilled media professional with a wide portfolio of published work and successfully completed projects in the Australasia region.
She initially worked with online media company, IndustraCom, to establish commercial partnerships for industrysearch.com.au, which has since expanded into other industry verticals.
However, her work comprises primarily editorships, feature journalism and digital content for business and specialist media. Her areas of experience and insight include:

  • mining and energy resources in Australasia
  • corporate social responsibility and sustainable business practices
  • global ‘green’ commercial building sector – design, practices and technologies
  • commercial shipping and maritime logistics
  • urban planning, amenity and commercial landscape design
  • contemporary lighting design for commercial applications and cultural value
  • other specialist engineering fields

Paula also has expertise in developing marketing and public relations campaigns and related copywriting and database management, having commenced her career in the marketing department of The Sunday Telegraph, which at the time was the highest circulating newspaper in Australia.

To obtain a quite for any media services, or to view examples of recently completed work, please call or email: 0404 088 501 or editor[at]inbetweenmedia.com.au