A team of researchers has taken the first step in assessing feasibility for a number of buildings in the Pyrmont-Ultimo area of Sydney to install solar power. In June, the Smart Locale Rooftop Solar Power project released the study, authored by Andrea Ehlers and James Meharg from Macquarie University. Overall, 22 commercial buildings were identified […]
The latest event hosted by Green Capital was about as central to the definition of the ‘s’ word as you can get. Yes, that’s right, sustainability. But it didn’t necessarily see itself that way. That’s due partly to Green Capital’s evolution from the corporate responsibility focus of the 2000s, to its current positioning “beyond CSR”. The independent […]
Given social media is moving much faster than the law, how do publishers work with existing laws that were devised without new technologies in mind? Peter Karcher, from commercial law firm, ClarkeKann, explored this topic in a briefing held last year as part of the Publishers Australia Legal Seminar Series. “What you’re actually finding in […]
Research tells us that one in every four marketing dollars is spent on a content marketing initiative, however it also shows that only a small percentage of organisations have a concrete strategy for the deployment of those content assets. Put simply it’s like building a house with no architectural plans. Often marketers cite “creating content” […]
As I write, it’s been reported that the longest running program for atmospheric monitoring of carbon dioxide, Mauna Loa in Hawaii, is again struggling financially. It reminded me of the important markers this year in relation to climate change and the various responses from government and business to the challenges it presents. What stands out […]
On reviewing criticism and analysis of the mainstream news media’s reporting and positioning of climate change, it’s clear that it’s not just concerned with perennial discussions about impartiality, objectivity, the role and ownership of the media. It’s about an unprecedented challenge, one that involves future scenarios, detailed scientific reasoning and a gas which although invisible […]
Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]
Fragmentation of the media is a reality. So deal with it, would be one way of rounding out that statement. While many in the publishing game have been either resistant or ignorant to the changes being wrought around them, or simply ill-equipped to respond, advertisers have become impatient. Meanwhile citizen journalists, interest groups, and some […]
A new national initiative, which aims to increase urban green space by 20% by 2020, launched on the same day as a newly released report showing concerns that our urban green spaces are under threat. The 202020 Vision – a unique collaboration between government, academic and private-sectors – held an official launch of the initiative […]
When you take a look at what is happening around the world, it’s clear that the way organisations tell their ‘stories’ has changed. Now marketers and publishers need to produce a constant flow of new content, but it can’t be just any content. It has to be relevant, remarkable content. Why, because prospective customers and/or […]
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