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When you take a look at what is happening around the world, it’s clear that the way organisations tell their ‘stories’ has changed.
Now marketers and publishers need to produce a constant flow of new content, but it can’t be just any content. It has to be relevant, remarkable content. Why, because prospective customers and/or readers want helpful information.
Put simply, content marketing is producing and distributing material that is valuable and interesting to your target audience.
Content can refer to words, images or audio-visual material, but the most common forms of content are blog posts, articles, eNewsletters, videos, webinars and eBooks.
Just writing a blog post and publishing it on your website won’t do the trick. Skilful content marketers are able to exploit the opportunities available online to position their organisation as a thought leader, to dominate search engines and social media platforms.
When you regularly publish blog posts, white papers, articles, speeches, research studies and other content that appeals to your target prospects, you accomplish two objectives:
1. Boost search engine optimisation: Every piece of content on your site is another chance to be indexed in search engines.
2. Build trust: Having useful content on your site helps web visitors through the engagement and/or buying process. The more they rely on your organisation as a source for education, the more they will grow to trust you and turn to you when they need services.
If you don’t have a content marketing plan, or you’ve stalled in your efforts, perhaps it’ s a good time to revisit it.
Promotion:
To mark the launch of InBetween Media’s new website, we are offering all those who sign up for our occasional blog updates, a free eBook – a writer’s guide to content marketing.
More on blog updates: From time-to-time we will release original writing that includes journalism, blogging, news and links to other online resources that would be helpful to those working in media, marketing and business sustainability.
Subjects covered will include:
- new and traditional media
- corporate sustainability and communication
- business-to-business media and marketing
- digital platforms and content marketing
- writing, journalism and editing
- professional publishing online and in print
- analysis, opinion and blogging
To receive a notification via email when the blog is updated and to download your free eBook on content marketing for writers, just provide your name and email address.
Complete your name and email to receive blog update notifications
This following document sets forth the Privacy Policy for InBetween Media, www.inbetweenmedia.com.au
Collection of your personal information
There are many aspects of the site that can be viewed without providing personal information, however, for access to certain elements of the site you are required to submit information. This may include but is not limited to your name, email address, a unique username and password, or sensitive information for the recovery of your lost password.
Sharing of your personal information
All personal information collected at the site is kept strictly confidential and is not accessible by third parties.
InBetween Media keeps records of customer details collected through enquiries in order to assist in providing relevant and additional information updates if and when they occur. Individuals may at any time request to be removed from the database by contacting InBetween Media by phone or email.
InBetween Media takes reasonable steps to ensure that any personal information is protected from misuse.
Use of information
For each visitor to reach the site, we collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalised content to you while you are at this site.
From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.
Changes to this Privacy Policy
InBetween Media reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the site.
Accessing Your Personal Information
You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. InBetween Media reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis.
Contacting us
InBetween Media welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy and would like further information, please contact us by any of the following means during business hours Monday to Friday.
Phone: (+61) 404 088 501
Email: editor[at]inbetweenmedia.com.au
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