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    There is a new project to set up rehoming centres for research animals in Australia. Go to the web page and read the downloadable white paper on the new Liberty movement to find out more.

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    InBetween Media combines the crafts of writing and marketing with the latest delivery tools. Contact us for advice on all types of written content and editing, communications concepts and content marketing.

Specialists in communicating sustainability

It seems almost every business has a sustainability or environmental message to convey. But how do you achieve cut through for your organisation? This is where InBetween Media can assist in developing creative content, marketing and engagement strategies that help you communicate your vision for a better future. With nearly 20 years’ journalistic experience in the area of sustainable business and environmental issues, Paula Wallace has a wide scope of knowledge and experience to draw from business, government, for-purpose and not-for-profit sectors. She is also one of more than 450 alumni of the Centre for Sustainability Leadership, having completed its Fellowship program in 2016 where she was part of a team that facilitated a business roundtable and report on the potential for a circular economy approach to the denim industry in Australia. Paula has a particular interest in waste/recycling/material economy matters, business sustainability, social return on investment initiatives and animal welfare. She is currently spearheading the development of the Liberty Project in Australia to provide industry-led rehoming options for animals from research institutions.

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2016 Banksia Sustainability Award finalists and winners

This year’s Banksia Sustainability Awards were announced at a ceremony in Sydney on 30 November, with John West Australia taking out the ‘Best of the Best’ of the Banksia Award Categories. With a strong drive to deliver a superior product to the market and communicate the importance of sustainable fishing among buyers, John West Australia […]

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Liberty project makes debut on International Rabbit Day!

The Liberty project made its first public presentation in Sydney on 24 September, as part of the Animal Justice Party’s annual conference, coinciding with International Rabbit Day. Founder of the Liberty project, Paula Wallace, presented the case for an independent ‘Liberty’ movement in Australia supported by research institutions, as a more sustainable and ethical approach to managing […]

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Liberty project to present at Animal Justice Party conference

The Liberty movement is a term coined by journalist Paula Wallace, to describe the growing number of sanctuaries that are springing up around the world to provide rehoming options for non-human animals after they have been used in scientific and medical experiments. She is spearheading the campaign for the establishment of independent centres in Australia, […]

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The case for an independent ‘Liberty’ movement in Australia supported by research institutions

July, 2016: A new white paper outlines a more sustainable and ethical approach to managing non-human animals in research, that presents a unique opportunity for research institutions in Australia. It’s estimated that there are thousands of non-human animals used for scientific purposes in Australia that could safely live their natural life spans following their use […]

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Banksia provides collective insight and recognition

The latest iteration of arguably our most prestigious national environmental awards, from the Banksia Foundation, took place at an all-day affair on 13 November in Sydney. Building on last year’s initiative to communicate the collective wisdom that is generated through the Banksia Awards program, the team led by Graz von Egmond, organised a range of […]

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